Sell Your Specialty Food: Market, Distribute, and Profit from Your Kitchen Creation
Product Type: Book
Product Price: $29.95
Manufacturer: Kaplan Publishing
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Description
Artisanal. Organic. Fair Trade. Natural. Handmade. Consumers are clamoring for quality and taste, and there is a growing trend toward organic foods and international food.
With an annual growth rate of 11 percent, the opportunities to sell and market specialty gourmet foods are greater than ever. Almost 75 percent of the nation’s consumers now buy these upscale foods, compared to 64 percent just one year ago.
In Sell Your Specialty Food, Stephen Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own a business or you are thinking about starting one, Hall will show you how to:
- Identify a winning product and its most appropriate markets.
- Get your product ready to market.
- Advertise, promote, and sell your product.
- Create your own success niche. Professionalize your business.
- Also included is updated information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources.
Fully updated and revised, readers will learn about the latest trends in the field, including organics and the green market industry, and so much more to make their business a success.
Reviews
Rating: 5 / 5
Date: 2010-05-26
Summary: "must have for all small business entrepreneurs"
Stephen Hall's most recent update to his previous "From Food To Market" guidebook is required reading for the big picture as well as the details of making a success in a challenging specialty food market. Do not do business without it!
Rating: 5 / 5
Date: 2009-10-22
Summary: "Most of what I needed to get started, and plenty motivation to make it happen!"
This book was awesome! Easy to ready and understand, this book has really given me focus and direction to launch my product and achieve my dreams...
Rating: 5 / 5
Date: 2009-08-02
Summary: "The best advice on this topic available to the general public."
I'd give this seven stars if so many were available!
Mr. Hall has done a remarkable job to take a complex subject and break down into easily understood advcie without getting bogged down into cliches or pie-in-the-sky hyperbole.
I have searched far and wide and have found three terrific volumes, but this one is the best of the three and is the only one available on Kindle. Note that I once had a bakery in which one of my signature products was franchised in Oregon using the moniker Billy Bob's Pot Pies. Although the franchise effort was ill-fated, as vice president of the corporation, I learned a good deal along the way.
I also learned why, these days, beginning franchises is all but dead unless you have really deep pockets. I also learned why trying to breaking into supermarkets is even deader than franchising.
Thus, Sell Your Specialty Food is my pick for food producers hoping to break into wholesale food marketing in any format, but readers and researchers also should read Selling My Food To supermarkets; Kitchen To Market; Gourmet To Go - C. William Anderson, aka Travis C. Ward.
Rating: 5 / 5
Date: 2009-07-11
Summary: "Sell Your Specialty Food Review"
This book provides very good basic information and resources that are really focused on the specialty food market, unlike other books that are titled to be industry-specific but turn out to be just general business books.
Rating: 5 / 5
Date: 2008-12-22
Summary: "Good Info!"
Since I am just trying to break into the specialty food market, I found this book to be very helpful and loaded with useful information. I'm sure I will return to the book again and again as an excellent resource.
